The National Advertising Alliance (NRA), already the sole seller of advertising on federal television, has proposed creating a “single seller” for online broadcasting of TV channels (Connected TV, CTV) through the Vitrina TV platform.
State Duma deputies have passed in the first reading a draft law that extends the statute of limitations for Article 14.58 of the Administrative Code (screening or distributing a film without a distribution certificate) from the current two days to one year from the date of the violation.
A study by the Starlink agency group showed that television sponsorship is the most stable and fastest-growing segment of TV advertising, providing direct financial returns.
According to Mediascope, Russia has experienced major audience redistribution over the past year: the time users spent on YouTube dropped by 67% compared to July 2024.
By the end of the first three quarters of 2025, the share of brands investing in Smart TV advertising reached 25% in Russia. These findings come from a study by the Launcher platform.
VK has published its results for the first nine months of 2025. The main breakthrough is the fourfold increase in adjusted EBITDA for the entire “Social Platforms and Media Content” segment, which reached RUB 15.6 billion.
The online cinema platform Kion has announced the launch of its own production of original projects in a vertical format (9:16).
At the AI Journey conference, Sber introduced its new Sber 7000 TV series, featuring full integration with the GigaChat AI assistant and hands-free voice control.
Anton Volodkin, CEO of the Wink online platform, stated that online cinemas have become a key part of Russia’s creative economy.
The operator Tricolor has published the results of its study of the Russian set-top box market for 2020–2024.
