📺 Series strengthen position on TV
Based on the results for January–September 2025, Russian interest in entertainment TV programs slightly decreased, while series continue to increase their contribution to the structure of TV viewing.
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📈 Yandex increases its presence
The Yandex company has reported a significant increase in the number of devices running its proprietary operating system, YaOS, which is now being actively used for online content viewing.
💸 TV advertising prices go up again
The National Advertising Alliance (NRA) has notified the market about a new pricing scheme for placement in 2026.
🙏💵 Media companies request tax deferral
Russian broadcasters and video services have appealed to the Ministry of Digital Development (Mincifry) with a request to extend a temporary tax relief measure. This measure was adopted at the end of 2023 and is only valid until December 31, 2025.
🎞 Kinopoisk and Ivi integrate subscriptions
For the first time in the Russian OTT industry, two of the largest online cinemas, Kinopoisk (market leader with a 33.9% share) and Ivi (16.3% share), have implemented a two-way integration of their subscriptions to expand audience and content.
💸👁 Share of paid subscribers increases in Russia
Research by ICMR showed a significant increase in the share of paid subscribers of Russian online cinemas in Q3 2025: their number grew from 39% to 41% among city residents.
👵 Older generation goes online but doesn't abandon TV
A Mediascope study for the first three quarters of 2025 recorded a significant increase in internet activity among older Russians.
⚖️ Law on "forgotten" subscriptions to take effect on March 1
The President of the Russian Federation has signed a law that will protect users from unwanted automatic charges for online subscriptions.
🤖 Tricolor launches Russia's first AI-generated sports program
The operator Tricolor has unveiled “Myach Novostnoy” (News Ball)—the first sports television program in Russia whose entire production cycle (from script to the presenter’s video image) is implemented using Artificial Intelligence.
👀 Rutube launches AI-powered recommendations
The video hosting platform Rutube has launched a new homepage featuring personalized recommendations powered by machine learning algorithms. The press service of “Gazprom-Media Holding” announced this development.