At an industry panel titled “TV + Digital: The Competition Is Over. What’s Next?"—hosted by the NRF Expert Club and the NTV channel—leading media and advertising executives gathered to address the evolving nature of content consumption and the emerging synergies between traditional broadcasting and online platforms.
The Cinema Owners Association (AVK) predicts that domestic theater chains will gradually phase out alternative and pre-show screening practices over the next two to three months.
The Government of the Russian Federation is considering a draft decree that would oblige businesses and state entities to use exclusively sovereign artificial intelligence models.
Russian film distributors are preparing to abandon the practice of “pre-show service,” the key loophole previously used by cinemas to screen foreign blockbusters.
At the Moscow International Film Week (MIFW 2026), an expert session titled “The Animation Boom: How to Retain Children’s Attention Without Losing Adult Interest” took place.
Talk of the impending and final “death” of traditional television at the hands of the internet has once again proven exaggerated. Market analytics from recent years show that traditional broadcasting is not dying; rather, it is undergoing a large-scale transformation.
By 2028–2029, nearly 75% of television content could be distributed via the internet. However, traditional television will not disappear; instead, it will gradually integrate with digital platforms. This forecast was shared by Alexander Zharov, CEO of Gazprom-Media Holding, in an interview with Kommersant.
IZVESTIA Media Center, a subsidiary of National Media Group (NMG), has closed a deal to acquire a controlling stake in the Komsomolskaya Pravda Publishing House.
The telecom industry reform currently being debated by the Ministry of Digital Development risks triggering a chain reaction that will hit adjacent markets hard—most notably, content production and distribution.
The Moscow International Film Week hosted a business program session titled “Streaming Economics: How Platforms Attract and Retain Viewers.”
