🛒 RKN Reports Decline in 'White' Digital Advertising Volume
The Russian interactive advertising market has encountered a significant discrepancy between official government statistics and expert estimates from leading industry associations.
- All news
- Mediabaza
- World news
- In Russia
- Analytics
News
👁 Chinese Content Overtakes Korean in Russia for the First Time
The Asian wave in Russia has shifted its trajectory, expanding beyond pure on-screen entertainment to become a comprehensive cultural and consumer phenomenon.
🎁 Rutube Launches Unified Subscription Bundle with Kion
The Russian OTT market continues its trajectory toward deep ecosystem integration and bundling. The video service Rutube (part of Gazprom-Media Holding) has announced the launch of a joint subscription bundle with the online cinema Kion (owned by MTS).
🌝 Calls Mount to 'Freeze' Theatrical Run of New 'Spider-Man' Film
The theatrical distributor Atmosfera Kino, alongside the Russian Cinema Owners Association (AVK), has called on exhibitors to refrain from screening the superhero action film Spider-Man: A New Day via the so-called “pre-show service” model until August 20, 2026.
⚖️ 'Leopold the Cat' Ignites Intellectual Property Dispute
A major legal conflict has erupted around the upcoming live-action feature film Leopold, co-produced by Welcome Media and Kinotsukh.
▶️ Russian Streaming Defies Global OTT Trends
In recent years, a single trajectory has dominated the global OTT industry: audiences and budgets are shifting from paid models toward free, ad-supported streaming. Globally, the FAST (Free Ad-Supported Streaming TV) format is taking the market by storm.
🛰 SCRF Allocates Frequencies for New Satellite
The State Commission for Radio Frequencies (SCRF) has allocated Ku-band radio frequency spectrum bands to Gazprom Space Systems (GSS) for the Kupon-1M satellite network.
📹 Sber and Mosfilm Launch SberStudios
The Sber ecosystem has announced the opening of SberStudios, an innovative full-cycle production complex launched in partnership with the Mosfilm cinema concern.
🎫 'Michael' Maintains Its Grip on the Russian Box Office
The Russian theatrical market is demonstrating high adaptability and notable year-on-year growth. The total weekend box office for the top 20 films reached 500 million rubles (553 million rubles including CIS countries).
💸 Rutube Reports Surge in Advertising Revenue
The Russian video hosting platform Rutube has disclosed the key financial and operational performance metrics of its commercial department for the first half of 2026.