🎥 Russian Video Market Adapts to New Rules of the Game
“Traditional values” in Russia have officially shifted from mere declarations to a stringent economic prerequisite for the survival of media businesses.
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📺 TV yields to social media as primary news source
Media consumption in Russia has reached a point of no return. According to a study by TelecomDaily, traditional television is rapidly losing its audience, giving way to social networks and news aggregators.
🎫 Ministry of Culture forecasts record-breaking box office for Russian cinema
Russian cinema is bracing for a new financial surge. According to the official declaration of goals and objectives from the Ministry of Culture of the Russian Federation, the box office revenue for domestic films is projected to grow by 7.7% in 2026, reaching a milestone of 42 billion rubles.
🐉 China unveils key film and media trends at WCM 2026
At the World Content Market held in Moscow (April 14–16, 2026), the Chinese delegation emerged as one of the primary centers of attraction.
⚖️ Business community slams new AI regulation bill
Major Russian companies and industry associations have submitted formal feedback on the government’s draft bill for the regulation of artificial intelligence. Experts warn that, in its current form, the document will create substantial barriers for both the economy and private citizens.
▶️ Ivi launches ad-supported subscription tier
The online cinema Ivi has become the first in Russia to implement a hybrid model: full access to its catalog for 199 rubles, provided the viewer watches advertisements. The technical partner for this rollout is MTS AdTech.
🧠 State Duma opposes mandatory labeling of AI-generated content
The State Duma has clarified its decision to reject mandatory labeling for all AI-generated content. Marina Kim, Deputy Chair of the Committee on Information Policy, noted that if 99% of online data eventually undergoes neural network processing, it would be more logical to label human-authored content instead.
⚖️ "Dzen" could become the National News Platform
A bill is being prepared in the State Duma to establish a National Information Platform based on the VK-owned service “Dzen.” The core concept of the initiative would require marketplaces, social networks, and video services with over 5 million users to embed a “Dzen” news widget directly onto their homepages.
🎫 Cinemas on the rise
The Russian film distribution market is showing signs of a robust recovery. According to the Cinema Fund’s Unified Federal Automated Information System (EAIS), theater attendance grew for the first time in three years during the first quarter of 2026, reaching 47.9 million viewers.
👁 "Dom Kino" reveals viewer preferences
In celebration of its 20th anniversary, the “Dom Kino” television channel conducted a study on viewer preferences.