News

👻 Obsession Breaks The Blair Witch Project's 27-Year-Old Record

The low-budget horror hit Obsession, from Focus Features and Blumhouse, continues its dominant global box office run. The toxic on-screen relationship between lead characters Nikki and Bear has propelled the film’s worldwide gross to an impressive $286.5 million.

🎬 Brands and Hollywood Pivot to Micro-Dramas

The micro-drama format, which originated in Asia, is rapidly conquering the US advertising market and Hollywood. The micro-series phenomenon is expected to be one of the defining themes at the upcoming Cannes Lions International Festival of Creativity.

🤹‍♂️ Streamers Create an Illusion of Transparency

Prime Video has become the latest streaming giant to introduce weekly ratings for its most-watched content. The service joins Netflix, Disney+, HBO Max, and other major SVoD players who actively use “Top 10” charts to help users navigate their oversaturated libraries.

🐘 AI-Powered Micro-Drama Service Amasses 100 Million Users

Indian streaming company JioHotstar has announced the resounding success of its new vertical content service, Tadka. Launched just over two months ago on April 3, 2026, as a standalone tab within the main application, the platform has already surpassed the 100-million-user milestone.

💡 Cross-Industry Trends Identified Ahead of Key Summit

Ahead of the major AV and Broadcast Summit scheduled for June 24, Robert Ambrose, co-founder of the analytical agency Caretta Research, has presented a detailed analysis of the key trends emerging at the intersection of broadcasting technologies and professional audiovisual solutions.