News

🍿 Local Drama Maintains Lead at Chinese Box Office

The low-budget family drama Dear You, produced by Jinant Film & TV, continues its triumphant run in Chinese theaters. According to consulting firm Artisan Gateway, the film comfortably topped the national box office over the past weekend, grossing $17 million.

👁‍🗨 CTV Advertising Shifts Focus to the Viewer

European streaming platform Rakuten TV has presented its “Beyond the Break” study, which examines the transformation of the Connected TV (CTV) advertising market. The findings indicate that the European Smart TV market has entered a qualitatively new stage of maturity.

🤑 Super Mario Crosses the $1 Billion Mark

The animated feature Super Mario Galaxy Movie, a co-production between Illumination, Nintendo, and Universal, has become the first film project to cross the $1 billion milestone worldwide in 2026. The movie achieved this historic result during its tenth weekend in theaters.

🧸 Hasbro Launches Studio to Legitimize Digital Twins of Its Characters

Toy manufacturer Hasbro has announced the creation of Sixth Wall, an independent AI studio. The primary objective of the new division is to protect the company’s intellectual property from hundreds of thousands of unauthorized generations on third-party AI platforms, while providing partners with official, “verified” digital twins of iconic characters for integration into new interactive formats.

🛒 Bangkok to Host Its First International Content Market

Thailand is entering the global race to become Asia’s premier media hub. The country’s Creative Economy Agency (CEA), in partnership with the Department of International Trade Promotion, has announced the launch of the Bangkok International Content Market 2026 (BICM 2026)—the kingdom’s first-ever international B2B platform dedicated to the sale and co-production of films, series, and animation.

👻 US Box Office Gripped by Horror Fever

The US box office has been gripped by a veritable “horror fever,” with three genre titles simultaneously topping the domestic charts at the height of the summer season. Leading the weekend was Paramount and Miramax’s comedic parody Scary Movie 6, which raked in an impressive $55 million during its debut.

📚 Netflix Launches Dedicated Hub for Adaptations Enthusiasts

Streaming platform Netflix has announced the global launch of a new thematic section entitled “Watch Your Favorite Books.” This interactive hub was created specifically for the book community, inspired by the immense popularity of literary adaptations on the platform.