News

🛒 Bangkok to Host Its First International Content Market

Thailand is entering the global race to become Asia’s premier media hub. The country’s Creative Economy Agency (CEA), in partnership with the Department of International Trade Promotion, has announced the launch of the Bangkok International Content Market 2026 (BICM 2026)—the kingdom’s first-ever international B2B platform dedicated to the sale and co-production of films, series, and animation.

👻 US Box Office Gripped by Horror Fever

The US box office has been gripped by a veritable “horror fever,” with three genre titles simultaneously topping the domestic charts at the height of the summer season. Leading the weekend was Paramount and Miramax’s comedic parody Scary Movie 6, which raked in an impressive $55 million during its debut.

📚 Netflix Launches Dedicated Hub for Adaptations Enthusiasts

Streaming platform Netflix has announced the global launch of a new thematic section entitled “Watch Your Favorite Books.” This interactive hub was created specifically for the book community, inspired by the immense popularity of literary adaptations on the platform.

👹 The Backrooms Sets an Absolute Record

The phenomenon of viral internet content continues to rewrite the rules of the Hollywood business. Director Kane Parsons’ thriller The Backrooms has crossed the historic $100 million milestone at the domestic box office (US and Canada), becoming the first film in A24’s history to reach this mark—achieving it in just six days.

👻 Horror Hits Dominate the Global Box Office

A wave of IT and YouTube nostalgia has swept the global box office, turning into a massively successful business case. Director Kane Parsons’ thriller The Backrooms, which evolved from a viral internet phenomenon, made a triumphant international debut, grossing $118 million in its opening weekend.

☁️ Hybrid Cloud Emerges as the Top Challenge for Broadcasters

The broadcast industry’s transition to hybrid (private and public) cloud platforms has gained powerful momentum, driven by increased interoperability among equipment from different vendors. However, the market’s primary challenge has become a shortage of AI resources and a sharp surge in computing costs.

🛍 Advertisers Ramp Up Budgets for YouTube and Netflix

Streaming television continues to reshape the global media landscape. According to the 2026 global study Must-CTV: From Promise to Performance, published by the digital media measurement platform DoubleVerify, marketers worldwide are aggressively scaling up their ad spend across top streaming venues, with YouTube emerging as the absolute leader in budget growth.