News

📓 SMPTE, EBU, and ETC Update AI Report

The Society of Motion Picture and Television Engineers (SMPTE), in collaboration with the European Broadcasting Union (EBU) and the Entertainment Technology Center (ETC), has published an updated technical report on the impact of AI on the media industry.

⚙️ Adobe to Help Create YouTube Shorts

Adobe and YouTube Shorts have announced a partnership aimed at simplifying and accelerating content creation and distribution. As part of the agreement, Adobe will integrate its Premiere video editors into the Shorts ecosystem.

📡 India’s DTH Market Survives Thanks to IPTV

According to forecasts by Crisil Ratings, India’s direct-to-home (DTH) satellite TV operators will continue to lose revenue, but the decline is expected to slow to 3–4% (compared with 5% last year).