News

📺 TV Revolution Scheduled for Next Year

By 2026, the TV advertising market will undergo a transformation: cultural relevance and voice will replace reach as the key metrics. Industry experts in CTV have highlighted the key global trends.

🧠 ByteDance Goes All In

TikTok’s parent company is preparing a record expansion of its AI infrastructure. In 2026, ByteDance plans to spend around 160 billion yuan ($23 billion), with more than half allocated to the purchase of high-performance processors.

🌊 A Wave of Mega-Deals in Media and AI Is Coming

The entertainment and telecom markets are entering a phase of “scale and resilience.” According to a PwC report, the second half of 2025 saw a sharp surge in M&A activity, with investors once again ready to pour capital into premium content and infrastructure.

⚽️ La Liga’s TV Rights Revenues Are Falling

In the 2024–25 season, Spanish football clubs will share €1.43 billion in broadcasting revenue. Despite the sizable figure, La Liga is reporting a decline: last year, payouts were higher at €1.49 billion.

🗞 Audiences Are Seeking Trusted News

A study by CNN International Commercial found that amid the flood of misinformation on social media, audiences are once again gravitating toward trusted brands.