News

▶️ Viewers Prefer Watching Older Hits

Research from Hub Entertainment Research revealed that despite the popularity of bundled offerings, viewers still struggle to discover new content — and YouTube is becoming the main “audience absorber.”

🛰 Eutelsat Raises €828 Million to Advance LEO Development

Satellite operator Eutelsat has announced the completion of a €828 million capital raise through a new share issuance. The move, approved by shareholders, is aimed at strengthening the company’s capital structure and funding key strategic projects.

🧠 AI Is Rewriting the Rules

Deloitte has published a report describing AI as the primary driver of change in technology, media, and telecommunications.

🇮🇹 Italy Turns to Streaming

According to AgCom data, the first half of 2025 saw a continued decline in traditional TV viewing in Italy: prime-time audiences fell by 2.3%.

🧠 Streaming Devices Shift Into “Smart” Mode

According to data from Futuresource Consulting, the global market for streaming media players has entered a mature stage: in 2025, shipments are expected to decline by 4.8% to 59 million units. The main reason is the dominance of Smart TVs.

🤫 American TV is getting quieter

The trade association TVB has released a report on media consumption habits in the U.S., revealing a major challenge for audience measurement in a multi-device environment.