🔝 Top Three Streaming Trends for 2026 Revealed
Applause has presented its forecast for the development of streaming services in 2026. According to senior consultant Adrian Garcia, three key trends will require strengthened quality control.
News
🇩🇰 Traditional TV in Denmark Is Losing Ground
The share of traditional television in Denmark has fallen to a new low — just 35% of total video consumption. According to an analysis by Mediavision, audiences continue to migrate en masse to online platforms.
🔥 Hollywood Will Never Be the Same — Netflix Acquires WBD
Netflix has reached a deal to acquire Warner Bros. Discovery (WBD), including its streaming division (HBO Max, DC Comics, and the Harry Potter Universe), for approximately $82.7 billion.
🗄 Media Companies Bring Archives Back In-House
According to a report by DataCore, the global media market is seeing an unexpected rise in the popularity of on-premises archiving.
☁️ Pantone Names "Cloud Dancer" the Color of the Year
The Pantone Color Institute has selected a neutral white shade called Cloud Dancer as the Color of the Year 2026. Its official identifier is PANTONE 11-4201.
🏴☠️ ACE Targets Sideloaded Apps
The Alliance for Creativity and Entertainment (ACE) is stepping up its fight against digital piracy, focusing on apps installed on devices outside of official app stores — the so-called sideloaded applications.
⚖️ Italy Files Its First Lawsuit Against AI
Italian media companies RTI and Medusa Film, both part of the Mediaset Group, have filed a lawsuit against the U.S. company Perplexity AI, a developer of generative AI.
‼️ Italian Media Sound the Alarm
Italian media associations have issued an urgent appeal to the government, warning that the unchecked power of Big Tech is undermining their role as guarantors of information freedom.
⚙️ A Third of Netflix Viewing Now Runs on the AV1 Codec
Netflix has reported that roughly 33% of all viewing on the platform is powered by the AV1 codec.
🙅♂️ Fans Cancel Subscriptions Over Irrelevant Content
According to a study by WSC Sports, more than half of sports fans in the U.S. have cancelled streaming subscriptions due to irrelevant content.