🛍 Advertising in News Outperforms Expectations
According to a global study by the DoubleVerify platform, news content has become a highly effective environment for advertisers.
News
📺 HbbTV Expands Its Global Footprint
The 13th HbbTV Symposium took place in Istanbul, confirming the accelerated international adoption of the standard, particularly in Europe, Turkey, and the MENA region.
🤼♀️ The Battle for WBD Intensifies
The potential sale of media giant Warner Bros. Discovery (WBD) has moved into the second round of bidding with a new deadline of December 1, as the company has asked all potential buyers to submit higher offers.
▶️ Global SVoD Growth Slows
According to data from Gracenote, the catalogue growth of the world’s largest SVoD services slowed sharply in Q4 2025, reaching just 2.3% (compared to 9.7% in Q3).
⚽️ Spending on Sports Media Rights Is Rising
According to a forecast by Ampere Analysis, global investment in sports media rights will grow by 20% and exceed $78 billion by 2030.
📺 Terrestrial TV Is Making a Comeback in Germany
Terrestrial digital television (DTT) is gaining popularity in Germany, showing sharp growth driven by increased mobile viewing.
🇪🇺 Europe Faces a Looming Wave of Piracy
The Live Content Coalition (representing European broadcasters and sports organizations) is calling on the EU for urgent legislative action to combat online piracy of live broadcasts.
🏴☠️ La Liga Urges EU to Take Tough Action Against Pirates
Spain’s La Liga has called on the European Commission (EC) to adopt binding legislation to combat online piracy of sports broadcasts, after an EC report confirmed the ineffectiveness of current voluntary measures.
🇬🇧 Brits Are Turning to “Subscription Cycling”
A study by MTM has identified a critical trend: 63% of SVoD users in the UK either already engage in or are ready to adopt “subscription cycling” — canceling and reactivating streaming services for specific shows or better pricing.
🇨🇳 China to Invest 170 Billion Yuan in OLED
Chinese manufacturers have launched a new wave of large-scale investments in next-generation OLED displays. Following the launch of TCL CSOT’s new production line, three more lines are now being built in China.