⚽️ Sports fans use streaming more actively than others
According to a survey by The Associated Press-NORC, about half of US residents consider themselves sports fans, with 17% of them being true “superfans.”
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The US leads the European streaming market
At the International Technology Congress IBC 2025, experts discussed the European streaming market. According to analysts from 3Vision, Europe accounts for only 18% of the global market, which is dominated by the US. Despite this, European streaming is already $5 billion ahead of pay-TV, and this gap will continue to grow.