News

📺 TV Revolution Scheduled for Next Year

By 2026, the TV advertising market will undergo a transformation: cultural relevance and voice will replace reach as the key metrics. Industry experts in CTV have highlighted the key global trends.

🧠 ByteDance Goes All In

TikTok’s parent company is preparing a record expansion of its AI infrastructure. In 2026, ByteDance plans to spend around 160 billion yuan ($23 billion), with more than half allocated to the purchase of high-performance processors.

🌊 A Wave of Mega-Deals in Media and AI Is Coming

The entertainment and telecom markets are entering a phase of “scale and resilience.” According to a PwC report, the second half of 2025 saw a sharp surge in M&A activity, with investors once again ready to pour capital into premium content and infrastructure.

⚽️ La Liga’s TV Rights Revenues Are Falling

In the 2024–25 season, Spanish football clubs will share €1.43 billion in broadcasting revenue. Despite the sizable figure, La Liga is reporting a decline: last year, payouts were higher at €1.49 billion.

🗞 Audiences Are Seeking Trusted News

A study by CNN International Commercial found that amid the flood of misinformation on social media, audiences are once again gravitating toward trusted brands.

🚀 Reusable Rockets Will Drive Launch Prices Down

The global space industry is moving from partial to full reusability. According to TrendForce, the expansion of the Starlink network and growing orders from the U.S. military are pushing SpaceX and other players to adopt technologies that could make access to space dozens of times cheaper.