News

🎛 Google Cloud and Avid to pioneer AI-driven video editing

Google Cloud and Avid, the developer of professional software for the media industry, have entered into a multi-year agreement. The companies plan to integrate generative and “agentic” artificial intelligence directly into the video production workflow.

📊 Netflix metrics surge, yet shares tumble

Netflix reported its Q1 2026 results, surpassing Wall Street expectations. The company’s revenue reached $12.25 billion (a 16% year-over-year increase), while net profit climbed to $5.3 billion.

👹 Korean horror terrifies and triumphs

Last weekend in South Korea was defined by mysticism and historical milestones. The local horror-thriller “Salmokji: Whispering Water” seized the lead, leaving Hollywood blockbusters in its wake.

👈 Disney implements major cuts at Marvel

The Walt Disney Company has announced large-scale layoffs, with approximately one thousand employees across the media conglomerate set to be let go. New CEO Josh D’Amaro explained the decision as a necessary step to “optimize operations” and redistribute resources.

🎬 Family drama overtakes Mario in China

Amidst a general lull in the Chinese film market, the local drama “It’s OK” has managed to seize the lead. According to data from Artisan Gateway, the film earned $4.6 million (31 million yuan) over the weekend of April 10–12, climbing to the top of the box office.

⏱️ TV series carry heavier ad loads than movies

The research firm Ampere Analysis has found that major U.S. streaming services employ radically different advertising strategies depending on the content format. The primary takeaway: movies feature significantly less advertising compared to television series.

🧠 AI to "re-voice" Europe

European media giants have begun a large-scale implementation of artificial intelligence to localize their content.

🎭 Study reveals shocking earnings of British actors

The financial instability of creative professions has long been a subject of debate behind the scenes of the global entertainment industry. Now, the charity Actors’ Trust has published an extensive report based on a survey of 3,700 UK professionals, exposing the true scale of the crisis.

💶 European public television faces budget cuts

European public broadcasting is mired in a financial crisis. According to a report by NPA Conseil, over the past decade, the share of funding for state-owned channels relative to the GDP of 45 countries has shrunk by nearly a quarter.