News

🐘 AI-Powered Micro-Drama Service Amasses 100 Million Users

Indian streaming company JioHotstar has announced the resounding success of its new vertical content service, Tadka. Launched just over two months ago on April 3, 2026, as a standalone tab within the main application, the platform has already surpassed the 100-million-user milestone.

💡 Cross-Industry Trends Identified Ahead of Key Summit

Ahead of the major AV and Broadcast Summit scheduled for June 24, Robert Ambrose, co-founder of the analytical agency Caretta Research, has presented a detailed analysis of the key trends emerging at the intersection of broadcasting technologies and professional audiovisual solutions.

📱 Mobile App for Micro-Drama Casting Launched

The industry of short vertical series and micro-dramas, which has become a multi-billion dollar business in Asia and the US, continues to develop its own technological infrastructure.

🍿 Local Drama Maintains Lead at Chinese Box Office

The low-budget family drama Dear You, produced by Jinant Film & TV, continues its triumphant run in Chinese theaters. According to consulting firm Artisan Gateway, the film comfortably topped the national box office over the past weekend, grossing $17 million.

👁‍🗨 CTV Advertising Shifts Focus to the Viewer

European streaming platform Rakuten TV has presented its “Beyond the Break” study, which examines the transformation of the Connected TV (CTV) advertising market. The findings indicate that the European Smart TV market has entered a qualitatively new stage of maturity.