News

🇮🇹 Italy Turns to Streaming

According to AgCom data, the first half of 2025 saw a continued decline in traditional TV viewing in Italy: prime-time audiences fell by 2.3%.

🧠 Streaming Devices Shift Into “Smart” Mode

According to data from Futuresource Consulting, the global market for streaming media players has entered a mature stage: in 2025, shipments are expected to decline by 4.8% to 59 million units. The main reason is the dominance of Smart TVs.

🤫 American TV is getting quieter

The trade association TVB has released a report on media consumption habits in the U.S., revealing a major challenge for audience measurement in a multi-device environment.

📉 TV Sales Decline in Russia

According to OCS data, TV sales in Russia fell by 10% in unit terms from January to September 2025. In Q3 alone, the decline accelerated to 15%.